LinkedIn has over 800 million registered users worldwide and is the most effective job network platform. If you are serious about work, you require an up-to-date and well-drafted LinkedIn profile. The platform allows users to connect and have good relationships in their professional positions. Many potential clients and strategic connections are made through LinkedIn. There are several ways you can make your LinkedIn profile more attractive to job seekers, including the following.
Use a Professional Profile Picture
First impressions are so important; therefore, having a compelling profile on LinkedIn will attract any person who visits your account. A business headshot is an essential professional photograph taken from the chest up and primarily focuses on the face. These pictures are often used on resumes, websites, and business cards. You can find a professional in business headshots in Orange County who can help you create high-quality headshots that better represent you and your organization.
It is important to take headshots in good lighting, should be sharp and not blurry, the face should fill the frame, it should make a person look approachable, and it should have a plain background.
Have an Interesting Summary
A LinkedIn summary is an opportunity to explain your work experience and skills. In summary, you have a chance to explain yourself deeper. Avoid only focusing on past experiences, and engage with prospective job seekers about your future intentions. Be keen about vital keywords connected to your work field, and be creative about who you are professionally.
A compelling summary will attract and provide direct access to decision-makers, widely distribute your content to a larger audience, attract more professional people to your website than other social media platforms, and bring more leads.
Use Branded Visual Images
Branded images provide an attractive first sight when people visit your LinkedIn. Like other social media platforms, having a background photo makes your LinkedIn profile stand out. Remember to keep it simple and pick a theme that elaborates your profession better. For a business LinkedIn page, add a logo and colors in your updates that show a professional look.
Write Past and Future Work
It is important to include past work experiences in your LinkedIn profile. Remember, LinkedIn users only have a little time to review your profile, so consider cutting some of the words on your resume and only writing the relevant work experiences. For business owners, write every accomplishment your business has achieved in the years of operation, the impacts created, initiatives, changes, and results achieved.
Provide Required Information on Your Business Page
Ensure that your LinkedIn has every basic information required in marketing yourself or your company. Customize your URL to make it neat and concise. A LinkedIn URL is a web address for your profile containing your name and some numbers. On the right side of your LinkedIn profile, you will see a choice of editing your public LinkedIn URL. Use that to make the URL neat. It takes a few minutes, and it will make your profile appealing.
With some company description, your LinkedIn will be complete; therefore, include an external website link, company details like size or type, add a logo and give a proper company description.
Add Accomplishments and Skills
It is essential to share publications, awards, and significant achievements earned through the operation of a business to attract job seekers. People always want to associate themselves with success; therefore, including accomplishments will publicize your LinkedIn to potential employees and clients. Business owners also need to include the awards received in the operation of the business in their LinkedIn.
Including relevant expertise areas and skills, as an individual or company is also crucial. Include every endorsement and recommendation made by clients or colleagues.
Make Connections with People
Making good connections with people helps in the growth of your brand. Networking makes a business visible to people; therefore, job seekers will quickly know about opportunities. First, start by connecting with people you know, those you have worked with or met during your professional career. To connect with people you don’t know or those you have no direct contact with, send them a note explaining who you are and why you want to connect.
An enticing LinkedIn profile is vital to make you stand out from the millions of LinkedIn accounts. It helps build networks and find good talented job seekers.