There’s no doubt that ecommerce and online shopping is becoming more and more prevalent as time passes by. Even as we’re now starting to leave our homes again and visit shops, malls, and brick-and-mortar stores, there’s still nothing more convenient than being able to purchase something online and have it delivered to your doorstep.
In fact, did you know that about two years ago, about 17.8% of sales were made online? That number is only expected to go up, and is projected to reach 20.8% in 2023. That being said, stores that still don’t offer up their products online are missing out on valuable opportunities.
If you’re a business that’s looking to increase their sales and revenue online, you’ll want to take a look at studying and implementing a rock solid SEO strategy. The benefits of ecommerce SEO cannot be stressed enough. And if you aren’t sure yet what those benefits are, then we can help shed some light on those advantages.
1. Sustainable Organic Traffic
If you’re just starting out online, one of the things that many experts and agencies will usually recommend to small businesses is to invest in paid ads, whether through pay-per-click or social media. Of course, there are a ton of benefits to online advertising. When done right, they can help speed up and scale your marketing efforts to new heights.
But they also cost a lot of money. And once you’ve burned through your advertising budget, you’ll also end up losing much of your momentum.
Search engine optimization (SEO), on the other hand, is a long-term marketing approach that can help you generate traffic without having to pay for traffic to your website. By optimizing your website for users searching online, you can generate visitors organically, without having to rely on paid ads.
2. Generate Quality Traffic
One thing that SEO is certain to bring you is quality traffic. By this, we mean that the people that will end up visiting your website are highly likely to convert into sales and purchases. This is because SEO is implemented with people’s search intent in mind.
When you think about people searching for stuff on the net, after all, depending on what keywords it is they use, and what you optimize for, some keywords are able to bring in users with high purchasing intent. This means that people who end up clicking through to your website are more likely to make a purchase than someone who’s clicked through because of an ad on Facebook, Twitter, or Instagram.
Social media ads make use of interruption marketing. They interrupt someone scrolling through their feed and try to entice them to click.
SEO works with the user’s intent, which is much more powerful than if someone were to just happen to see a link to your website while they were busy doing something else. This is one of the biggest benefits of ecommerce SEO.
3. Enhance Your Overall User Experience
The thing about SEO is that it doesn’t just stop at people typing in keywords on Google. SEO also involves optimizing your website to be able to give your visitors the best user-experience possible.
This naturally occurs because search engines don’t just look at the keywords that you’re using on your website. They also check whether the content you’ve written is relevant to users, whether your website loads fast or slow, and whether people find what they’re looking for when they click through to your site.
Having all this information gathered in your website statistics helps you refine your strategy and your content in such a way that it better-serves your ideal customers. This, in turn, encourages you to create better and better customer experiences for your website visitors.
If you’re looking to up your ecommerce game, then, and apply digital marketing best practices that will grant you all these benefits of ecommerce SEO, we recommend checking out Genius Ecommerce as a place to learn more about SEO and digital marketing.