Live streaming is a popular event format as it enables people to attend an event in real-time without even having to visit the venue. Live streaming allows people to be a part of an event without actually attending it.
The term live streaming comes from the combination of two terms ‘live’, which means in real-time and ‘streaming’, which means broadcasting. Hence, live streaming is the broadcasting of an event happening in real-time. In live streaming, the attendees don’t have to leave their homes to be a part of the event. The event gets broadcasted live on their computer or mobile screens through live streaming platforms. But, if you want to live stream your event, how would you do that? Well, don’t worry about it.
In this blog, we will talk about all the steps that you should follow to bring your live stream to execution. So, without any ado, let us get started with the blog.
1.Plan Your Event Properly:
The first step requires you to plan your event properly. Can you expect fruitful results without any proper planning? No, right! You need to have proper planning in order to achieve wonderful results. So without moving forward, plan what you wish to deliver to the audience. Apart from it, plan what kind of audience you will target and most importantly, what you want to achieve with the event.
All these things are the most important aspects that would ensure the success of the event, and help you move ahead with the planning of your remaining event.
Also, planning is necessary to keep everything running smoothly, and avoid the last-minute hustle. Therefore, plan everything beforehand. Also, while planning, make sure that you keep the comfort of your audience in mind. It is for them that you are hosting the event, not you.
2.Choose A Compatible Webinar Software:
Next up, look for an online platform that goes well with your event requirements and objectives. Selecting a suitable virtual venue for your event becomes necessary since it is where you will bring your ideas to life. Since there are hundreds of virtual conference platforms available in the market, it would become extremely challenging to choose the most suitable platform for your event. In this case, it becomes necessary to have clarity of your needs and requirements from the webinar platform. Not only this, but you should also know the features and tools you wish to incorporate into your virtual event. In addition, look for a platform that suits your budget. You wouldn’t want to leverage an event platform that exceeds your budget. It would be nothing but a deal of loss.
3.Choose Right Equipment:
Next, leverage the right set of equipment while planning to execute the live streaming of your want. We are sure you would want to deliver nothing but just the best to your attendees. For that, you would require the best set of equipment. Hence, choose the top-quality microphone, camera, encoder, stable internet connection, etc. All these pieces of equipment will combine together to help you broadcast your event to the audience. Also, you wouldn’t believe but each and every factor would play a key role in enhancing the overall experience of your audience. Therefore, choose nothing but just the best. Also, don’t try to save a few bucks and end up choosing the wrong or low-quality equipment. It might cost you the success of your event.
4.Promote the Event:
Moving ahead with the next step, promote your event effectively. Remember, how you promote your event will decide how many people will view your live stream, and eventually, it will decide if your event is a success or not. Hence, use all the effective techniques that you can to market your event. You can go with digital marketing tools, paid media techniques, traditional media, social media, and other techniques to ensure that the word about your event reaches maximum potential. It is how people will show up for your event and will decide the success of your event.
5.Rehearse Before You Go Live:
We all know how important it is to practice before you go live. There is a very famous proverb that goes like “the more you bleed in training, the less you bleed in war”. Similarly, if you practice enough before the live event, it will reduce the chances of things going wrong during the live event. Also, a few practice sessions before the main event will help you know the loopholes in your strategies. Not only this, there might be chances that your virtual conference platform has some loopholes. Hosting a few practice sessions will help you know the glitches and will allow you to correct them in due time. Hence, never overlook the importance of a practice session, and always host a trial run before you go live with the event.
6.Collect Feedback:
The next and one of the most overlooked steps that usually happens in an online event is that people end up forgetting to collect the post-event feedback from the attendees. They don’t realize it but collecting event feedback helps them know how their event actually went. The audience feedback will help you know the real picture. It is why you should never overlook and ignore this step. Send post-event feedback forms to your attendees as soon as your event gets over. Not only this, but it will also enable you to form a real connection with your audience. You collecting their feedback will make them feel valued.
The live stream is one of the most popular event formats that have been adopted by most organizations around the world. Live streaming events enable people to attend an event live that too without leaving their homes. Not only this, but they also let them connect with like-minded people and expand their networks. Though live-streaming events are quite popular, they require proper strategies to be executed. Along with it, they also need a suitable live-streaming platform. If you have these two in hand, you are all set to host a successful live-streaming event.
